👋 Hello.
I’m a Product Designer and Experience Design Leader who drives results, grows businesses, and creates products people love to use.
Design That Makes a Difference
Designing products and experiences that users genuinely want and businesses succeed with.
Improving Products for Impact
I discover key issues and friction points in products and services then design solutions to those problems. Whether it’s confusing flows, missing features, or barriers to adoption – I focus on making products that people actually want to use.
Making Products That Scale
I design systems that grow with the business instead of breaking under pressure. This means thinking through edge cases, building flexible architectures, and creating experiences that work for 100 users or 100,000.
Building and Leading Design Teams
I grow design teams and help designers advance in their careers. I focus on creating environments where people can do their best work while delivering results the business needs.
Designing Products That Drive Revenue
I design products with business impact in mind. Every design decision considers both user value and business viability, ensuring what we build contributes to growth.
Getting Teams to Work Together
I help different departments understand each other and collaborate effectively. I facilitate workshops, align stakeholders, and create processes that turn cross-functional chaos into coordinated effort.
Understanding What Users Actually Need
I talk to customers to understand their real problems, not just what they say they want. I dig into behavior, motivations, and frustrations to uncover insights that drive product decisions.
What People Say About Working with Me
Perspectives shared by team members, partners, and stakeholders
“Working with Erik is fun and exciting. He makes the people around him better at what they do. He knows how to balance company needs while delivering great products to customers.”
“I loved working with Erik (and can’t wait to work with him again) because he is an imaginative, bold and collaborative leader! He’s a rare gem for any team to have.”
Read
When leadership says designers don’t understand business, what they’re really saying is they haven’t bothered to learn what design actually…
Bringing someone new into the organization is so helpful for all the obvious reasons of why you were hiring the…
I think the actual saying is, “Perfection is the enemy of good.” For me, for now, on this rework of…
Listen
In this episode, I’m joined by Ryan Bell, a UX practitioner with over a decade…
In this episode, we share how less than 10 hours of research saved millions of…
In this episode, I share a few helpful ways that I’ve used AI in my…