I’m Erik. I design amazing experiences and lead incredible teams.
My journey into User Experience began with a passion for giving people time back so they can focus on what matters to them. Since I can remember, I’ve been captivated by the power of good design and the impact it can have on people’s lives and experiences.
A Rich History of Experience and Results
I am an experienced Product and Experience Design leader, operator, and craftsman with over two decades of expertise in UX, product, and service design.
My skills encompass the entire spectrum of user-centered design, including user research, requirement gathering, design strategy, and delivery. I excel in prototyping, visual communication, interaction design, information architecture, and end-to-end experience design. My expertise extends to creating holistic product ecosystems and service blueprints that drive innovation and business growth.
I believe in Design driven leadership and deep collaboration
I believe the best products are built by teams that balance user needs with business objectives. By continuously optimizing customer experiences while driving business growth, we achieve remarkable results. No single discipline—Product, Design, Engineering, or Business—stands alone. Instead, we collaborate to create solutions that delight users and deliver measurable business impact, working together towards shared goals and outcomes.
Companies I’ve worked with
Getting the balance right
My life outside of work is filled with craft, hobbies, and joy that feeds back into the creativity and purpose of my work
Family + Life
Before anything else, I’m a Dad. My two kids have taught me more than I could have ever expected. The love I have for these two humans is unbound and unconditional. Watching and guiding them through life and witnessing them become incredible humans is what I’ll always be most proud of.
Fun + Hobbies
I love being outdoors and being on two wheels. I also can’t stay away from technology, design, and UX even when I’m not at work. My hobbies center around cycling, photography, videography, plus building & flying drones. I’m an anime nerd and I enjoy putting together Gunpla models.