Erik P. Hanson
Principal Product Designer
I make complex software impossibly simple.
I design complex B2B software and help the designers and product teams around me do their best work.
Selected work
All case studies
Ubiety · 2024
HomeAware security panel onboarding
Moving HomeAware presence setup from a separate app onto the security panel cut onboarding from 12 minutes to under 2.
12 → 2min
Average onboarding time
0
Extra apps to install
Wayfair · 2022
Wayfair supplier onboarding
One guided, self-service onboarding path for new Wayfair suppliers: 58% faster, with abandonment cut in half.
58%
Faster to onboard
37 → 18%
Abandonment rate
Wayfair · 2020
Wayfair integrations self-service
Research showed 80% of suppliers didn't need a complex integration. A self-service path tripled successful integrations.
3×
Quarterly integrations
40 → 9hrs
Time to integrate
Craft and influence
Design
I've led teams and initiatives without ever stepping out of the design work. I find the friction in complex products and design the flows, systems and screens that remove it.
See the workInfluence
I help Product, Design and Engineering see the same problem, through research, workshops and shared design standards.
How I workMentoring
I help designers grow and move forward in their careers, and talk about it with guests on The Design Block.
Listen to the podcastFrom people I've worked with
“Working with Erik is fun and exciting. He makes the people around him better at what they do. He knows how to balance company needs while delivering great products to customers.”
Craig MaltonSenior Engineering Manager, Wayfair“I loved working with Erik (and can’t wait to work with him again) because he is an imaginative, bold and collaborative leader! He’s a rare gem for any team to have.”
Akash MukherjeeVP of Product, ChartmetricLatest
Let's talk
Hiring for a senior design role, putting together a panel, or want to compare notes? I'm glad to hear from you.