Work
Case studies from complex B2B products: what the problem was, what I did, and what changed.
Ubiety · 2024
HomeAware security panel onboarding
Moving HomeAware presence setup from a separate app onto the security panel cut onboarding from 12 minutes to under 2.
12 → 2min
Average onboarding time
0
Extra apps to install
Wayfair · 2022
Wayfair supplier onboarding
One guided, self-service onboarding path for new Wayfair suppliers: 58% faster, with abandonment cut in half.
58%
Faster to onboard
37 → 18%
Abandonment rate
Wayfair · 2020
Wayfair integrations self-service
Research showed 80% of suppliers didn't need a complex integration. A self-service path tripled successful integrations.
3×
Quarterly integrations
40 → 9hrs
Time to integrate
Earlier work
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